Definitions

CLUTCH Definition: The CLUTCH helps your salesperson use your sales process to engage your customer comfortably and build trust quickly. Comfort helps your salesperson develop the self- confidence needed to help your customers make beneficial buying decisions…today.

The CLUTCH closes the gap between social networking technology relationships and the real world retail person-to-person relationships and interaction.

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SAC Definition:
SAC represents Stimulation – Action – Consequence. It is a worksheet-based exercise that enables managers to use PICs and NICs to shape employee behavior.

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PIC Definition:
Positive-Immediate-Certain consequences

NIC Definition:
Negative-Immediate-Certain consequences

Road Map:
A step-by-step daily activities guide for conducting productive store visits, prioritizing activities and developing store managers and sales people (32 pages packed with useful instruction and tools).

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